With Salesforce1 Salesforce.com has rebranded (and re-positioned) its development platform for its mobile readiness (mobile app) and integration capabilities. Salesforce 1 is a platform that will help software products vendors, developers to build mobile apps and integrate them with other apps quickly. With Salesforce1 even the administrators of Salesforce.com can create the simple mobile apps with just point and click customization – unlocking the power of mobile apps on Salesforce.com platform.