The word “Salesforce” has been gaining attention within the business world. The popularity of the search term “Salesforce” on Google Trends, has grown tremendously in the last ten years. The CRM features offered by Salesforce aid in improving the marketing operations of companies and growing their sales. It allows businesses to provide better customer service and raise customer happiness, which results in success or organization. Many Salesforce products have helped to bring out effective transformation for firms.
In this article, we’ll explore some of Salesforce’s most popular products, what makes them totally different, and also the features that make Salesforce a top pick for businesses all around the world. We will also discuss why Salesforce is the best option for your business.
List of top 10 Salesforce products
Here is a list of top Salesforce products (not in any order). Many of these are flagship products of Salesforce that they have developed themselves, and some of them are acquired and integrated in Salesforce technology.
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- Pardot
- Salesforce Platform
- Salesforce Commerce Cloud
- Salesforce Analytics Cloud
- Mulesoft
- Salesforce Customer 360
- Slack
- Salesforce.com Sales Cloud – The most well-known and recognized Salesforce product, Salesforce Sales Cloud, focuses on identifying, selling, and managing prospects and customers to achieve sales goals. The key features include Leads, Contacts, Accounts, Opportunities, Price books, Campaigns, and Quotes. The Sales Cloud ensures that the Sales Cycle is efficiently accelerated, and every one of Lead, Opportunities, and Businesses is effectively managed.
- Salesforce.com Service Cloud – The Salesforce Service Cloud application helps organizations to serve each customer through any channel at all times. With features like consoles, communities, collaboration, social service, knowledge bases, and multichannel support, Salesforce Service Cloud ranks highly as a customer service solution. Moreover, it greatly facilitates the delivery of personalized Customer Support and streamlines the Customer Service process.
- Salesforce.com Marketing Cloud – Salesforce Marketing Cloud helps clients with their essential B2C and B2B digital marketing operations. It is quite popular among Salesforce products and has the power to form personalized, unique, and successful communications with the aim of improving customer engagement. Marketing return on investment is the key focus of Marketing Cloud. Building the perfect customer journey and focusing on better branding across channels – web, mobile, social, and ad channels is something that Marketing Cloud is good at.
- Pardot – Pardot is mainly a lead generation and nurturing system focussing on B2B clients. Pardot is a Salesforce tool (Part of the Marketing Applications Family) that gives businesses the ability to observe and assess the success of their communications, gain deep insights regarding user behavior, and personalize contact across campaigns according to a range of specific criteria. With Pardot, you’ll be able to make sure that you are connecting with the right person at the right time.
- Salesforce.com Platform – With Salesforce.com Platform, developers can create, test, and fix bugs by using the Low Code Tools. Salesforce Platform is an enterprise platform-as-a-service (PaaS) solution. The platform provides users with low code, mobile first tools, and services to develop applications, automate business processes and integrate them seamlessly with external applications.
- Salesforce.com Commerce Cloud – Salesforce Commerce Cloud offers a pre-built platform to support Digital Shops, Product Pages, and Campaigns based on AI, providing the best services and purchasing experiences. Salesforce Commerce Cloud aims to provide better brand presence and increase purchase conversion rates. It has detailed integrated views of inventories, orders, and customer activities. In addition, it integrates the buying experience by communicating with B2C customers across all contact points and successfully uses AI across all Digital Channels.
- Salesforce.com Analytics Cloud – Salesforce Analytics Cloud or Tableau CRM helps with Data Analysis and Business Intelligence. It helps companies find data driven insights and make decisions. One of the advantages of Tableau CRM is that it integrates with most of the Salesforce Applications and has pre built insights for most of them.
- Mulesoft – MuleSoft is an integration platform to support connecting data, apps, and devices between on-premises and cloud computing environments for businesses. With MuleSoft Anypoint Platform – the Application Programming Interfaces (APIs), which support these connections, can be developed, managed, and tested. Also known as Salesforce Integration Cloud – Mulesoft is one of the leading cloud based integration platform.
- Salesforce Customer 360 – The Salesforce Customer 360, unifies all departments within the organization from marketing and sales to service, commerce, and IT teams. Customer 360 is a set of all Salesforce products and integrated third-party apps that offers every team a single, shared overview of all customers. Customer 360 provides each team member the information they need to effectively collaborate and produce their best work by helping them in tracking customers’ online activities, interactions with the business, and other customer data across touch points.
- Slack – Slack is a business messaging platform for integrated, secure communication that was first made available to the public in 2013 and was later acquired by Salesforce. Slack users can access information from Salesforce and surface it right away in Slack by using the connector, or prebuilt integration, known as the Salesforce App for Slack 2.0.
Conclusion
In this article we have given you a thorough summary of the top 10 Salesforce products and explained why businesses use Salesforce. Salesforce, with its SaaS applications, offers distinctive features that help to streamline your business operations.
Dhruvsoft who are a Salesforce Partner for over a decade – offer you the most cost effective and quality implementation solutions. If you want to learn more about the Salesforce product or its applicability in your organization, you can connect with our Salesforce Consultants for a free / no obligation call.
